Google Adwords
What Is Google Adwords?
Google AdWords is a platform where you can pay to have your ads show up on Google’s search results page. You pick the keywords you think people will use when they’re looking for what you offer. Then, if you’re willing to pay enough, your ad can appear right at the top of the search results when people use those keywords. The cool part? It’s pay-per-click (PPC), which means you only have to pay if someone actually clicks on your ad. This way, you’re not just throwing money out there; you’re spending it on real, potential customers who are interested enough to click and learn more.
Do I Need A Big Budget?
Setting your budget is a key step in Google advertising. Many clients ask us, “How much does it cost to advertise on Google?” Seeing the vast audience and various targeting options available, it’s easy to assume that Google Ads might be too expensive, especially for those with tight marketing budgets.
Google Ads can fit almost any budget, no matter how small. Even if you can only allocate £100 per month to your advertising efforts, you can still use Google Ads effectively. You have full control over your budget, deciding exactly how much Google can spend on showing your ads. This means there’s no need to worry about overspending, as you can adjust your budget at any time to ensure it stays within your means.
Can I Manage Google Ads Myself?
While it’s possible to set up and run Google Ads by yourself, doing so without the proper expertise can lead to inefficient spending and potentially waste your budget quickly. Google Ads offers a powerful set of tools and options that, if not optimized correctly, can consume your advertising budget without delivering the desired results. This could happen through targeting the wrong keywords, mismanaging ad bids, or not fully understanding the platform’s complex settings and options.
Google holds 73% Of The Paid Search Market
Google dominates the paid search market, holding an impressive 73% share. This means that when it comes to online advertising through paid search, the vast majority of ads are displayed via Google’s platforms, including Google Search itself and various Google-affiliated websites. This dominance underscores Google’s pivotal role in digital marketing strategies, highlighting its importance as a key channel for advertisers aiming to reach a wide and diverse audience effectively.
Frequently Asked Question
Why is Google Adwords a key tool for online advertising?
Google AdWords, also known as Google Ads, is crucial for online advertising because it places your ads in front of people exactly when they’re searching for the products or services you offer. Using a pay-per-click model, it ensures that you only pay when someone clicks on your ad, making it a cost-effective way to drive targeted traffic to your website.
How does billing work in Google AdWords?
You can set daily budgets for your campaigns to control how much you’re willing to spend each day, ensuring you never go over your overall advertising budget. The cost per click can vary based on the competitiveness of the keywords you’re targeting and the quality of your ads.
Can anyone use Google AdWords for their business?
Yes, any business, regardless of its size or industry, can use Google AdWords. It’s a flexible advertising platform that can be tailored to meet specific marketing goals and budgets. Whether you’re looking to increase website traffic, generate leads, or boost sales, Google AdWords can be customised to target your desired audience effectively.
What makes Google AdWords effective?
The ability to target ads to users actively searching for related products or services. This means your ads are shown to people with a high intent to purchase or learn more, making them more likely to convert. Additionally, the platform offers detailed analytics and reporting tools, allowing advertisers to track performance and optimize their campaigns for better results.
Responsive Web Design
Your website acts as the online storefront for your business, serving as a key point of contact for both new and existing customers. It's an essential platform where you can share your story, detail the services you offer, and demonstrate what sets you apart. Having a website is pretty much a necessity for businesses now.
Search Engine Optimisation
SEO helps your website rank higher in the search results, increases natural traffic and the end goal is that it will lead to more sales. We are professionals in delivering long term results for our clients via SEO. Our SEO knowledge is used to create online solutions to meet the individual requirements of clients.
Google Adwords
Google Ads PPC adverts increase the amount of clicks your website will get in the search results pretty much instantly, driving targeted visitors to specific pages on your website in a short time frame. Our PPC experts create targeted campaigns and manage client accounts to ensure advert spend is optimised.
Why Choose Us?
If you’re on the hunt for a Web Designer in Hull and pondering the question, “Why should I choose you?” here are a few reasons.
Responsive Design
Our websites are crafted with responsive design, ensuring a seamless experience across all devices - smartphones, tablets, and desktops. This adaptability significantly improves the user experience, making navigation and interaction smooth and intuitive for everyone, regardless of how they access your site.
Attention To Detail
Our designs captivate and hold your audience's attention, thanks to our keen eye for detail and visually appealing layouts. We craft websites that reflect your unique brand, incorporating elements like your logo and brand colors to forge a professional online presence. This tailored approach ensures your site resonates with visitors, encouraging them to stay longer and engage more deeply with your content.
Support & Upkeep
We're here to listen to your needs and offer clear, straightforward advice and solutions that offer real value. Whether you need occasional updates or regular maintenance, our flexible packages are designed to fit your budget and requirements. Before we start any work, we'll give you a clear quote, so you know exactly what to expect. Our goal is to keep your website running smoothly, without any surprises.
Transparent Pricing
We believe in fairness and clarity in our pricing. That's why we ask for 50% of the total cost upfront, ensuring our commitment to your project. The remaining 50% is due upon completion, allowing you to be fully satisfied with the website before it goes live. This approach ensures that you're happy with the final product, offering peace of mind and confidence in your investment.
Our Process
We focus on streamlining the web design process to ensure you’re well-informed about each step. This approach guarantees you know exactly what to expect and when, making the entire journey transparent and straightforward.
1. Kick Off Meeting
Our journey begins with a crucial first step: a discovery session. Whether it's face-to-face in a cafe in Hull or online via Teams or Zoom, this meeting is where we dive deep. Our experts ask targeted questions to grasp your business's essence, your goals, and your desired visual style. This foundational step ensures we're aligned with your vision right from the start.
2. Developing Your Website Blueprint
Before diving into design, we strategize. This involves mapping out your customer's journey using sitemaps and wireframes to structure your site effectively. Sitemaps outline the navigation and page hierarchy, while wireframes lay the groundwork for the site's layout, focusing on content placement, functionality, and user interactions.
3. Gathering Assets
We'll collaborate with you to gather all necessary assets for your website. This includes your brand guidelines for a consistent look and feel, any high-quality images or videos you want to feature, and your own written content if you choose to provide it. If there are no specific brand guidelines, we'll craft a color palette based on your existing brand colors. Should you lack images, we'll select suitable stock options to complement your site's design.
4. Creation Of The Website
Our design phase begins once wireframes are approved. We blend your brand guidelines, visual research, and user journey insights to create the website. Our designs are responsive, ensuring your site looks great and functions well on all devices. We'll present the first draft in both desktop and mobile views for your feedback. After discussing our vision and incorporating your input, we'll refine the design until your happy.
5. Launching Your Website
After incorporating your feedback and making the final tweaks, we'll conduct a thorough check and allow a short settling period for accurate analytics setup. This step is standard procedure to ensure everything is running smoothly. Once completed, your website will officially go live.
6. Competition Meeting
This is our last chance to make sure everything on your website is correct. We'll answer any questions you have and give you the login details to edit your site. Plus, we'll set you up with access to Google Search Console, so you can keep track of how many people are clicking on your site, how often it's showing up in searches, and where it ranks.
Get In Touch
If you’re looking for Local Web Design services in Hull and would like to find out more about how we can help you please get in touch.
LOCATION
304 Park Avenue West, Chanterlands Avenue, Kingston Upon Hull
Phone
07753 884395
contact@alphawebdesignhull.co.uk
Contact Info
- Park Avenue West, Kingston Upon Hull, HU5 4DQ
- 07753 884395
Services
Get In Touch
If you want to learn more about our website design packages, feel free to contact us so we can discuss your needs further.