Google Ads Setup
Campaign setup built around your services, locations, budget, and the enquiries that matter most.
PPC Management Hull
We manage PPC campaigns for Hull businesses that want clearer tracking, better landing pages, and more useful enquiries from paid search.
Contact UsPPC management for Hull businesses.
Paid search campaigns built around clear goals, useful data, and better quality leads.
At Alpha Web Design Hull, we build and manage PPC campaigns that focus on real enquiries, not wasted clicks. We can help with keyword planning, ad copy, landing pages, conversion tracking, and ongoing optimisation.
PPC works best when the campaign, landing page, tracking, and website all work together. We can manage the ads and help improve the pages customers land on, so your budget has a better chance of turning into leads.
Landing Pages
Focused PPC landing pages with clear messages, strong calls to action, and fewer distractions.
Keyword Targeting
Careful keyword planning so your adverts focus on searches with stronger buying or enquiry intent.
Conversion Tracking
Tracking for forms, calls, enquiries, and useful actions so campaign performance is easier to understand.
Ad Copy
Clear advert wording that matches your services and sends people to the most relevant page.
Budget Management
Ongoing checks to reduce wasted spend and focus your budget on the searches most likely to convert.
Campaign Optimisation
Regular improvements to search terms, bids, adverts, landing pages, and conversion data.
Reporting
Simple reporting so you can see what enquiries are coming in and where your PPC budget is going.
What Is Included?
PPC needs more than just switching adverts on. We look at campaign setup, search intent, landing pages, budgets, tracking, and ongoing improvements.
Paid search campaigns built around leads, not wasted clicks.
We focus on getting the basics right first: targeting the right searches, sending users to the right page, tracking enquiries properly, and reviewing performance so your budget is being used sensibly.
- Google Ads campaign setup
- Keyword research
- Negative keyword checks
- Advert copywriting
- Landing page advice
- Conversion tracking
- Form tracking
- Call tracking advice
- Budget planning
- Location targeting
- Search term reviews
- Campaign clean-up
- Ongoing optimisation
- Google Analytics checks
- Clear reporting
- Practical recommendations
Types of PPC support we provide
We can help whether you need a new campaign building, an existing account improving, or landing pages that convert paid traffic properly.
Google Ads Setup
New PPC campaigns planned around your services, target areas, budget, and enquiry goals.
Campaign Management
Ongoing PPC support to review search terms, improve adverts, control spend, and adjust targeting.
Landing Page Support
Better landing pages that match the advert, explain the offer, and make it easy for visitors to enquire.
Tracking & Reporting
Clear conversion tracking and reporting so you can understand what your PPC spend is producing.
Common PPC Problems We Help Fix
If your paid ads are not producing the right enquiries, these are some of the PPC issues we often find.
Wasted Budget
Campaigns often spend money on searches that are not likely to convert. We review targeting and search terms to reduce waste.
Poor Tracking
If conversions are not tracked properly, it is hard to know what is working. We help set up clearer tracking for enquiries.
Weak Landing Pages
Sending paid traffic to a weak page can waste clicks. We improve landing pages so visitors know what to do next.
Broad Keywords
Broad targeting can bring irrelevant traffic. We refine keyword choices so campaigns focus on searches with better intent.
No Negative Keywords
Without negative keywords, adverts can show for poor searches. We add exclusions to help protect your budget.
Low Quality Enquiries
More leads are not always better. We look at search terms, advert wording, and landing pages to improve enquiry quality.
Unclear Ad Copy
Generic adverts often attract the wrong clicks. We write clearer adverts based on your services and customer intent.
Wrong Location Targeting
Campaigns can waste spend outside your service area. We check location settings and targeting carefully.
No Campaign Structure
Messy accounts are harder to manage. We group campaigns around services, locations, and intent.
Slow Pages
Slow landing pages can reduce conversions. We look at page speed and user experience before blaming the adverts.
No Clear Reporting
Reports should show useful actions, not just clicks. We focus reporting around enquiries, spend, and performance.
Set And Forget Ads
PPC needs regular checks. We review performance and make improvements rather than leaving campaigns to drift.
How We Work
A focused PPC process built around sensible budgets, clear tracking, better landing pages, and regular campaign improvement.
Campaign Goals
We start by understanding your services, locations, ideal enquiries, current advertising, and monthly budget.
Account Review
If you already run ads, we review campaign structure, search terms, conversion tracking, ad copy, and wasted spend.
Keyword Planning
We plan keyword groups, match types, negative keywords, locations, and advert angles around searches with buying intent.
Tracking Setup
We help set up enquiry tracking so calls, forms, and useful actions can be measured properly before spend increases.
Campaign Build
We create or restructure campaigns with clearer ad groups, focused adverts, controlled targeting, and sensible budgets.
Landing Pages
We check that paid traffic lands on pages that match the advert, explain the offer, and make enquiries easy.
Launch & Monitor
Once campaigns are live, we watch early data closely so poor searches, settings, or spend patterns can be corrected.
Improve Results
We keep refining keywords, adverts, bids, budgets, and landing pages based on enquiries and performance data.
Latest Clients
A look at the kind of clean, modern and conversion-focused websites we create for businesses that want to look professional online and turn more visitors into enquiries.
Latest client
abbeyelectricalservices.co.uk
Abbey Electrical Services came to us for a brand new website after moving away from another local provider. Chris, the owner, liked parts of the old website but wanted it modernising, with updated content to support SEO and target specific services such as EV charger installations, PAT testing, and other electrical services.
Services Used:
- Website Design
- SEO
- PPC Management
- Content Planning
- Keyword Strategy
Latest client
artisanflowers.co.uk
Katrina, the owner of Artisan Flowers, came to us after a poor experience with an agency. She already had a Shopify website, but we advised moving over to WordPress and migrating the shop to WooCommerce, with a fresh new design and training so she could confidently update products herself. We also set up a Google Ads PPC campaign targeting local customers in Hull looking for flower delivery.
Services Used:
- Website Design
- eCommerce
- SEO
- Content Planning
Latest client
hullblinds.co.uk
Brendan at Hull Blinds bought the business over three years ago, and the website was over 10 years old. He felt it was costing him work, so we talked through the style he wanted and the SEO goals behind the project. One of his main targets was to gain more shutter enquiries locally, so we created specific landing pages for each product he provides, along with location pages.
Services Used:
- Website Design
- SEO
- PPC Management
- Conversion Layout
Latest client
solarfrost.co.uk
Solar Frost came to us after finding out about a Hull City Council grant that could help towards the cost of a new website. Their existing site was built on Wix, did not rank as well as they wanted, and was too limited for the features they needed. They showed us websites they liked, along with the functionality they wanted, and we used that to shape a more flexible, professional website.
Services Used:
- Website Design
- SEO
- Content Planning
- Lead Generation
PPC Management Questions
Clear answers about PPC setup, tracking, budgets, landing pages, Google Ads, and ongoing campaign management.
PPC Projects
What PPC campaigns do you manage?
We can manage paid search campaigns for service businesses, local companies, eCommerce websites, landing page campaigns, and lead generation campaigns.
Can you set up Google Ads tracking?
Yes. We can set up conversion tracking, form tracking, call tracking where needed, Google Analytics, and Tag Manager so you can see what your PPC budget is doing.
Can you improve my landing pages?
Yes. PPC works best when the page matches the advert and has a clear call to action. We can improve or build landing pages to help increase enquiry quality.
Can you review an existing Google Ads account?
Yes. We can review your search terms, keywords, adverts, budgets, conversions, landing pages, and wasted spend to see where the campaign can be improved.
How much should I spend on PPC?
That depends on your service, location, competition, and how quickly you want data. We can recommend a sensible starting budget before anything goes live.
Tracking, Budgets & Support
Is conversion tracking included?
Yes. We can set up tracking for calls, forms, quote requests, purchases, and other useful actions so you can understand which campaigns are producing real enquiries.
Will you manage the campaign every month?
Yes. Ongoing PPC management can include search term checks, budget reviews, bid adjustments, advert testing, landing page advice, and reporting.
Can you write the adverts?
Yes. We can write clear, relevant adverts around your services, location, selling points, and calls to action so the campaign matches what customers are searching for.
Can PPC work alongside SEO?
Yes. PPC can bring targeted traffic quickly while SEO builds longer-term visibility. The two services can also share keyword and conversion data.
Do you provide PPC reports?
Yes. Reports can cover spend, clicks, conversions, cost per enquiry, search terms, campaign changes, and what we recommend doing next.
Can you help if my ads are spending but not converting?
Yes. We can review the targeting, search terms, advert copy, tracking, landing page, form layout, and offer to find out where the enquiries are being lost.
Can you build landing pages for PPC?
Yes. We can create focused landing pages for specific services, locations, or offers so your ads send people to a page built around the enquiry.
5.0 rating from 19 Google reviews
Google Reviews
Real feedback from businesses and people who have trusted Alpha Web Design Hull with their websites, hosting, fixes, SEO, and ongoing support.
★★★★★
“Owen did a fantastic job at refreshing our website and making the relevant recommendations to ensure the site would rank better in terms of SEO.”
Paige Daniel
★★★★★
“I have worked with Owen over the past 2 years and he has been a godsend. Owen is always professional, knowledgeable and willing to help.”
Shabana Syed-Elvidge
★★★★★
“Given short notice, Owen provided an efficient service to rectify an issue with a website that he was not familiar with. Great communication.”
David Mills
★★★★★
“We’re so impressed with the website Owen built for us. It looks fantastic and works flawlessly. He made the whole process really easy.”
Sophie Stockdale
★★★★★
“Excellent service. Owen was responsive and helpful, understood the requirements and implemented them professionally and quickly.”
Phil Norton
★★★★★
“Owen has just finished building our new website and we couldn't be happier with the website design and performance of the new site.”
Josh Brooke
★★★★★
“Owen simplified everything and made the full process so easy. My only regret is not using him sooner. 100% recommend him.”
Mark Hunt
★★★★★
“Very professional and efficient service. Would highly recommend.”
John Sargeson
Other Services We Provide
PPC works best when the website, tracking, landing pages, SEO, and hosting are all set up properly. Here are the other services we can help with.
Search Engine Optimization
Technical SEO, content structure, and search-led improvements to help your website rank and attract better traffic.
Find out moreWebsite Design
Modern, conversion-focused websites designed to look sharp, load quickly, and turn visitors into enquiries.
Find out moreHosting
Fast, secure website hosting with ongoing support, updates, monitoring, and practical help when you need it.
Find out moreContact Us
If you’re looking for PPC management in Hull and want clearer tracking, better landing pages, and stronger quality leads, please get in touch.
07753 884395
contact@alphawebdesignhull.co.uk
304 Park Avenue West, Chanterlands Avenue, Kingston Upon Hull HU5 4DQ